One spot contrasts Biden’s plans to reduce oil industry profits with a farmer’s frustration at his delivery costs when gas prices goes up.
“We all know these oil companies make huge profits off us, and I just think: How many guys like me do they have to screw over to make money?” the farmer says in the ad. “When I heard about President Biden’s plan to crack down on Big Oil companies, I thought, ‘Okay, thank God.’”
Another spot contrasts Biden’s legislative victories to lower medication costs and increase clean energy investments with the media scrum outside the Manhattan courthouse for former president Donald Trump’s recent trial. The ad encourages people to learn more about Biden’s accomplishments.
“It’s not what the news is covering these days, but you can find out yourself how you can save some money,” the narrator concludes.
More summer spending from outside groups backing Biden is expected to be announced in the coming weeks. The American Bridge 21st Century super PAC began airing a $25 million suite of ads in May, the first part of a promised $140 million campaign. Future Forward — a super PAC affiliated with the similarly named nonprofit that has partnered with Climate Power — is expected to spend hundreds of millions to support Biden and oppose Trump, with the first spots expected to appear this summer.
“President Biden’s clean energy plan is cutting pollution and lowering costs, and this educational partnership will help people understand how their families and communities can benefit,” Lori Lodes, executive director of Climate Power, said in a statement about the new campaign.
The new ads will begin Friday, with placements on broadcast, cable and streaming in Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin, with portions of the spending aimed at Black, Latino and younger voters, including ads in Spanish, the groups said. Spots targeting Black and Latino voters note the disproportionate impact of pollution on those populations.
The ads appear in an advertising landscape already dominated by Biden and his allies. Since the beginning of March, the Biden campaign has spent $41 million on advertising, according to AdImpact, an ad tracking firm. The Trump campaign has not been buying advertising.
MAGA Inc., a super PAC backing Trump, has aired about $15 million in ads during the same period, mostly focused on Pennsylvania, while American Bridge has put about $9 million on the air, according to AdImpact.
