The Hotel at The Moore Miami Opening

Miami has no shortage of architectural gems, and there’s no doubt that The Moore is one of them. Built on the site of a former pineapple plantation in the 1920s, the four-story Art Deco structure sits on Second Avenue in the city’s Design District and has served, through the years, as a furniture showroom and the venue for Art Basel Miami Beach. Now, as part of its next chapter, the historic landmark building, rebranded as The Moore, will welcome a luxury 13-key hotel on Oct. 14.

The Hotel at The Moore will occupy the fourth floor of the building, offering spacious suites ranging from 700 to 1,000 square feet, each with a distinct design aesthetic. 

“We want our guests to feel like they are being hosted at a private residence. We want people to feel that they have the run of the place, with a high level of personalization and attention in every aspect of service, and access to the building’s full scope of amenities. The Moore provides a level of intimacy that only a boutique hotel can provide,” Brady Wood, the founder and CEO of WoodHouse, which runs the property, told Travel + Leisure.

The hotel’s design was helmed by Los Angeles-based firm Studio Collective, which incorporated custom furnishings and art by emerging and established companies in the U.S. and abroad while preserving the building’s character and paying homage to its heritage. The entire building was reimagined based on the same design philosophy, which Wood explained features “nods to its origins as a pineapple farm, with decorative touches that weave this history into its modern identity.” Hotel guests will be able to admire many of the iconic elements of the structure, such as the columns and the staircase.

“A central highlight is Zaha Hadid’s Elastika, which served as a major source of inspiration for our design,” Wood added, referring to the late architect’s striking web-like installation encompassing the entire four stories of the atrium. “Art has been at the core of this project, and it was essential for us to let art shape and drive our overall vision.”

However, the amenities that hotel guests will have access to make the property stand out. 

The Moore is already home to a private club with tons of cool, social spaces available only to members and, now, hotel guests. The entire property celebrates Miami’s urban and social culture: as opposed to the beach, the building features a karaoke room, cocktail lounges, a library, game rooms, a speakeasy, and multiple dining rooms.

Speaking of dining, The Moore’s signature restaurant, also called Elastika, is located in the atrium under Hadid’s installation and treats guests to eclectic design and global flavors by executive chef Joe Anthony. 

“At The Moore, we’re catering to a sophisticated, international crowd who come to the Miami Design District for its unparalleled art, fashion, culture, and design. So, we’ve created a concept that delivers all of those elements in one place,” Wood said.

Nightly rates at The Hotel at The Moore will range between $800 and $2,500, and you can request a stay on mooremiami.com.