In the wake of the murders of Agnes Tirop and Rebecca Cheptegei by their intimate partners, Athletics Kenya launched a movement on Monday to fight back against gender-based violence (GBV). A new hotline was unveiled for athletes to confidentially report cases of GBV, while an engagement campaign moves across Kenya to encourage athletes to speak up and to raise awareness for financial exploitation.
Rose Angira, CEC, Sports and Gender, Nandi County
I urge everyone to break the silence about GBV. It thrives in our silence and reluctance to speak out. Dignity of women and girls must be protected.#RESET #KenyaEndGBV #ExpandPowerBase @ViridianaWasike @NGAAF_KE @SusanKKamau pic.twitter.com/ZO2mnAB8DN— Athletics Kenya (@athletics_kenya) November 7, 2024
Tirop, World Championships 10,000 bronze medallist, was murdered by her husband in 2021, giving rise to the creation of Tirop’s Angels, an organization fighting GBV. High-profile female athletes, however, continued to fall victim to men; in September 2024, Cheptegei, who ran the Paris 2024 marathon, died after reportedly being set on fire by her ex-partner.
Working in conjunction with the National Government Affirmative Action Fund (NGAAF), Athletics Kenya addresses how lack of communication has been a significant obstacle in the fight against GBV. The hotline will allow athletes to call for help when in danger of GBV, while a chatbot will enable them send an SOS.
“We will fight it the same way we are doing with doping.”
“GBV is totally unacceptable in our society as well as in athletics,” Athletic Kenya’s Chief Administrative Officer Susan Kamau said. “As Athletics Kenya, we are totally committed to eradicating GBV and we will fight it the same way we are doing with doping.” In 2023, the Kenyan government committed to rebuilding their anti-doping program and increased the frequency of random drug testing. Athletics Kenya hopes that a safe and confidential channel for reporting GBV incidents will encourage women and girls to speak up.
The awareness campaign, already in motion, has been moving across the country all week, hosting forums at athletics camps. The program allows runners to share their stories and suggestions to stop GBV, and features female leaders as speakers to educate athletes.
Janeth Jepkosgei, @Olympics 800m silver
“Upcoming athletes, be wary of predators who pretend to be coaches, get into a relationship with young athletes who are the same age as their daughters.This is disheartening and should stop.”#RESET #KenyaEndGBV #ExpandPowerBase@NGAAF_KE pic.twitter.com/poHP0F3bF3— Athletics Kenya (@athletics_kenya) November 7, 2024
Raising awareness of financial exploitation, as well as GBV
High-profile athletes, including two-time 800m world champion and 2007 Olympic silver medallist, Janeth Jepkosgei, have also highlighted the connection between financial exploitation of athletes and GBV. “Be wary of predators who pretend to be coaches and get into a relationship with young athletes who are the same age as their daughters,” Jepkosgei said, speaking at Thursday’s forum in Kapsabet, Kenya.
Speaking at an earlier event, Lucy Kabuu, 2006 Commonwealth Games champion and two-time Olympian, emphasized the same message. Recently, the athlete has been defending herself in court against her ex-husband and coach, who is trying to claim her earnings. “When you start running and making money, be careful not to fall into the trap of unscrupulous coaches and managers,” Kabuu said. “You should buy properties in your name and not in any other person’s name. Get a financial adviser to help you invest wisely. Learn from me and what I am going through; do not wait to learn from another person.”
1997 World 10,000m champion Sally Barsosio echoed Kabul’s advice. Other successful runners that are actively raising awareness for GBV include seven-time World Marathon Major champion Mary Keitany, six-time World Marathon Major champion, two-time world champion and two-time Olympic silver medallist Catherine Ndereba, 2013 world champion, Diamond League champion and Olympic medallist Milcah Chemos and 2021 TCS New York City Marathon silver medallist, Olympian and founder of Tirop’s Angels, Viola Cheptoo.
