The show The White Lotus has gained global acclaim since first airing in 2021 for masterfully shedding light on the lives of affluent people making questionable choices in exotic places. The show is scathing and funny in its critique of wealthy individuals and their skewed sense of identity and morality. And yet, in the audience’s mind, what often stays long after the unravelling of the final scene is not the plot or its class politics; rather, it is this insatiable sense of wanderlust and adventure of visiting these exact places and discovering them through their own eyes.
Earlier, tourism shot through the roof in places like Hawaii and Italy, where the first and second seasons of this Golden Globes and Emmy-winning show were shot. For the upcoming third season, Thailand has been revealed as the first-ever The White Lotus destination in Asia – leading to increased inquiries from our B2B partners keen on envisioning memorable getaways to the Land of Smiles for their customers.
Nick Shuttleworth, VP Sales – North America and APAC, informs that The White Lotus craze has certainly piqued interest in Thailand. He says, “A recent article in The New York Times mentioned that there has been a 50% increase in online searches for Thailand from the US market on the back of the show airing in February 2025. We have seen a large increase in Thailand inquiries over the last three months, and we hope that the trend continues in 2025.”
Chad Anderson, our EMEA Sales Manager, affirms that Thailand bookings will also gain further traction in the UK once the series releases next month. He adds, “Pop culture is getting more and more influential in driving travel trends and since this is the peak travel time for Thailand, the show will only lead to increased interest and bookings to the country.”
