Cincoro, which was started by five NBA owners in 2018 is a product to look out for in the market. This tequila brand, which has Michael Jordan as one of its owners, has come up with interesting marketing plans to garner the attention of social media. The Chicago Bulls legend would not be the first option to advertise the brand because of his lowkey public appearance. However, Cincoro brilliantly took advantage of his competitive nature to rope in the 6x NBA champion.
In the latest video released by the multi-million tequila brand, Serena Williams, Travis Scott, Keegan Bradley, and Derek Jeter made a surprising appearance to compete in a cocktail competition. Cincoro wrote in the captions, “Mixing it up with legends of greatness! Watch as Team Cincoro’s finest, including Michael Jordan, Derek Jeter, Serena Williams, Keegan Bradley, Eric Church, and more, go head-to-head in a friendly cocktail competition. Who will take the trophy?”
How could you not have Michael Jordan with competition in the conversation? The Bulls icon was seen tasting the cocktails which were freshly made by Travis Scott, Boston Celtics owner Wyc Grousbeck, Serena Williams, and a few more. He shared at the end of the video, after taking a sip, “Oh, now we’re getting close, now we’re getting closer“.
More to come…
