The first of cycling’s Grand Tours this year kicked off in northern Italy this past weekend, and Bravur has a new La Corsa Rosa IV watch to celebrate. Once again the Swedish watchmaker gives followers of the Giro d’Italia a new way to show off their cycling fandom.
It’s undeniably a luxury to buy an expensive hand-crafted mechanical watch. But cyclists are already known for spending a lot more than this on high-tech bike kit they don’t necessarily need. There are plenty of wheelsets alone that we’ve covered that cost more than one of these watches. Not to mention a slew of bikes 4-6x as much. So maybe, it’s not such an extravagance?
What do you think? Let us know in the comments…
Bravur La Corsa Rosa IV luxury watch celebrates Giro d’Italia
This new Bravur La Corsa Rosa IV watch actually sells for either $2550 / 2550€ with a polished stainless steel case or $2590 / 2590€ in a black PVD (Physical Vapor Deposition) finish. It’s the 4th in their Giro d’Italia series – hence the name – with an updated design over the sold-out original that adds pink jersey inspired details to the otherwise classic styling.
“Inspired by the rich racing heritage of the annual Italian stage race, the watch features three shades of pink – the “Tricolore” – on its sub-dials, in admiration of the race leader’s jersey.
Intricate details such as the upside-down ‘13’ on the minute track reference cyclists’ superstition of rotating that particular race number on their jerseys, whilst the dial features an ‘asphalt’ texture, symbolizing the tarmac roads of the Giro. At the 12 o’clock position, a pink and white index pays tribute to the recognizable road signs of the race, reflecting the watch’s deep connection to the sport.”
In their Grand Tour collection, there are also 3 Tour de France models if you prefer yellow jersey accents or 3 Vuelta a España models if red is your style.
Tech Details
All of the Grand Tour Chronographs are hand-made to order in Bravur’s Båstad, Sweden workshop. And all feature a Swiss-made automatic movement inside – 62 hour power reserve, with 27 jewels. They feature sapphire crystals front & rear for durability, with the back revealing the movement inside.
They get a start/stop chronograph that’s “ideal for timing intervals”, 10 ATM water resistance, and glowing Lume hands and indices for nighttime visibility.
Pricing and features are pretty much the same for all models, with options for metal mesh, rubber, or leather watch bands. And all include free global shipping, although buyers outside of the EU will have to deal with customs/taxes.
So what do you think?
We live in a world where there are $10,000 – $15,000 road and mountain bikes sold from even the normal bike companies. Not even counting premium ebikes or custom bike builds. Where a GPS setup can cost you $700. And the top smartwatches sell for over $1000.
So is a $2500 watch for cycling fans still opulent?
Let us know in the comments!
