It was an exciting morning in Toronto as sports media members from across Canada gathered for the unveiling of the athlete uniforms for the Paris 2024 Olympic and Paralympic Games. This marks the first summer kit design and the second Team Canada kit by Lululemon since becoming the official outfitter of the Canadian Olympic and Paralympic Teams in 2021.
Lululemon faced high expectations following the popularity of their kits for the Beijing 2022 (winter) Olympics, both online and among Canadian athletes. To design the summer kit, Lululemon collaborated with 19 Olympic and Paralympic athletes across 14 different sports to understand their needs during the Games. Unsurprisingly, the athletes prioritized comfort, adaptability and national pride.
For Paris 2024, Canadian Olympians will be outfitted with five different pieces for five different purposes: Travel, Opening Ceremony, Podium, Media, and Closing Ceremony. Each piece incorporates proprietary technology and sweat-wicking yarns to ensure moisture is effectively moved away from the body, guaranteeing comfort. Products like the convertible jacket and pant allow athletes to personalize their look while remaining prepared for all conditions. Lululemon emphasized that each kit was designed with both form and function in mind, maximizing versatility.
“We heard from all the athletes that comfort is key and being in the right headspace to compete,” says Lululemon chief product designer Sun Choe. “Our athlete kit is intentionally designed to allow athletes to combine pieces to fit their own personal style and uniquely express national pride.”
Here’s an overview of the five kits Canadian athletes will be donning in Paris
Opening Ceremony
Podium
Media
Closing Ceremony
Travel
Reaction
Numerous current and former Canadian athletes attended the unveiling of the uniforms on Tuesday, among them 1996 Olympic gold medallist and Canadian 100m record holder, Bruny Surin, who will serve as the official Chef de Mission for Team Canada at the Paris 2024 Olympic Games.
Sporting the Closing Ceremony kit, adorned with a pattern of the northern lights, Surin expressed his enthusiasm for the athletes’ anticipation of the upcoming event. “This is one of those pre-Games days you eagerly anticipate,” remarked Surin. “You can sense the excitement building among the athletes.”
Reflecting on the evolution of Olympic attire over the past two decades since his last appearance for Canada in Sydney 2000, Surin praised the design’s focus on athlete fit and comfort. “I particularly appreciate that they were crafted with athletes’ comfort and fit in mind,” he noted. “They incorporated feedback from 19 athletes to create this final product.”
Canadian para long jumper Jesse Zesseu echoed Surin’s sentiments, lauding the comfort and versatility of the Team Canada x Lululemon kit. “It’s fantastic,” exclaimed Zesseu. “I’m amazed by how breathable and comfortable it feels.”
Zesseu, the Canadian T37 long jump and discus throw record holder and a top contender for a medal in his event in Paris, eagerly anticipates the opportunity to don the Team Canada kit. “I’m counting down the days until I can wear this Team Canada kit—only 135 to go,” he said with a smile.
Future legacy program
For the first time at Paris 2024, Lululemon has introduced a Future Legacy program with all-new styles, including the Team Canada Future Legacy Mini Belt Bag, Team Canada Future Legacy Ball Cap, and Team Canada Future Legacy Scarf. Ten per cent of sales from Future Legacy products will help the next generation of Canadian athletes access the resources, equipment, and funding they need to experience the power of sport—from dreams to podium, and beyond.
