University of Oregon middle-distance runner Matti Erickson had a standout 2024 track season, making waves as one of Canada’s top up-and-coming 800m athletes. According to Citius Mag, the 21-year-old from Nelson, B.C. has become the first Canadian track athlete to sign a Name, Image and Likeness (NIL) deal with U.S. sportswear giant Nike, marking a major milestone for Canadian athletes in the NCAA.
Erickson, who’s in his final year with the Oregon Ducks program, has proven his potential over the last three seasons by medalling in the men’s 800m at the Pac-12 championships each year. This deal with Nike allows him to continue competing at the collegiate level while earning compensation through his image and achievements.
This is an opportunity for NCAA athletes that wasn’t available until the NIL rule change in July 2021. While an NIL deal is more limited financially than a professional contract, it offers athletes the best of both worlds: a path to monetizing their name while continuing collegiate competition, plus a foot in the door if they turn professional after college.
Just after his 2024 NCAA season ended, Erickson clocked a personal best of 1:45.74 at the Portland Track Festival, placing him as the ninth-fastest Canadian man over 800m in history. He followed this by finishing third at the Canadian Olympic Trials, only narrowly missing a spot on Team Canada for Paris, finishing behind Olympic silver medallist Marco Arop and rising star Zakary Mama-Yari.
Securing an NIL deal as an international student isn’t easy. Erickson navigated restrictions around earning income while on a student visa, finding a solution with the support of his coach and agent. His deal represents a breakthrough for other Canadian student-athletes seeking similar opportunities in the U.S. In September, Ceili McCabe of West Virginia University became the first Canadian runner to sign a NIL deal in the NCAA, inking a deal with Swiss brand On.
