Northern California’s own Specialized Bicycles has been doing what they do for 50 years. That’s pretty impressive. Today they announced they are celebrating this milestone by releasing their all-new limited S-Works Forward 50 Collection, in hopes of inspiring the next 50 years of innovation.
The collection combines performance with stunning good looks. Gold represents Specialized Bicycles’ 50th year and “how their desire to improve lives through riding has not lost an ounce of luster”.
The pink is a throwback to the historic, OG Team Stumpjumper and their “commitment to racing with irreverent and rebellious spirit”. This collection represents the “ultimate expression of the innovate or die attitude” that has inspired Specialized for the last 50 years.
“When you look at the essence of Specialized, it’s clear we are born from a rebellious spirit and attitude that continues to challenge the industry. That spirit is something that lit a fire inside Mike 50 years ago, and it is that same desire and confidence we carry now to carve out the next 50 years.” – Kayla Clarot, Leader of Brand Concepts
The S-Works Forward 50 Collection encapsulates Specialized’s 50 years in four products that represent the pinnacle of today’s performance products. “Every ounce of knowledge and technology was poured in to create the highest-performing bikes and equipment for our riders, period. They contain our history and predict our future.”
Specialized Bicycles view the Tarmac SL, Epic World Cup, Evade 3, and Prevail 3 not as endpoints but as beginnings.
The Forward 50 LTD Collection Bicycles
The S-Works Tarmac SL8 Forward 50 LTD
Retail: $16,500
“Tamac SL8 was designed with the knowledge that aerodynamics or lightweight alone don’t win races—speed is what matters. It represents Specialized’s ability to look beyond the entrenched categories of aero, weight, and gender to focus on delivering what the rider needs to win”.
Only 250 bikes will be available worldwide. These S-Works Tarmac SL8 Forward 50 LTD bikes are delivered with the following:
- Rapide CLX II Team wheels
- S-Works Power with Mirror saddle
- S-Works Tarmac SL8 seatpost
- All custom painted to match the frame
- Turbo clinchers
- Rapide cockpit
- Shimano Dura-Ace 12-speed group
- CeramicSpeed bearings
S-Works Epic World Cup Forward 50 LTD
Retail: $14,000
“Epic World Cup is a purpose-built machine, and its purpose is to win. We challenged ourselves to eschew the conventional understanding of what it takes to be the fastest and rose to that challenge with an unprecedented integrated system approach to chassis engineering, revolutionary shock design, and peerless ride dynamics.”
Only 250 bikes will be available worldwide. These S-Works World Cup Epic Forward 50 LTD bikes are delivered with the following:
- RockShox SIDLuxe WCID rear shock
- RockShox SID SL Ultimate 3P fork
- Roval Control SL Team wheelset
- Roval Control SL integrated cockpit
- Roval Control SL seatpost
- S-Works Power with Mirror saddle
- CeramicSpeed DUB bottom bracket
The Forward 50 LTD Collection Helmets
S-Works Prevail 3 Forward 50 LMD Helmet
Retail: $350
“S-Works Prevail 3 is the perfect helmet for riders who value the comfort and performance delivered by superior ventilation. It is the ultimate all-around helmet that excels in hot conditions, strenuous climbs, and mountainous stages. We built a helmet that would keep you safe and never let them down – rain or shine, heat or snow. With limited supply worldwide, S-Works Prevail 3 Forward 50 LTD represents our unwavering commitment to the next 50 years of innovation“.
S-Works Evade 3 Forward 50 LTD Helmet
Retail: $350
“S-Works Evade 3 was reinvented from the inside out to cool better, making it the fastest choice for more stages. Through extensive Computational Fluid Dynamics and Win Tunnel testing, we created a rear “diffuser” that helps minimize drag and improve ventilation. With limited supply worldwide the S-Works Evade 3 Forward 50 LTD is emblematic of our commitment to innovate—not just to stay ahead of the competition, but to deliver more to our riders“.
Spend all of your money to get your share of the Forward 50 LTD Collection at the link below.