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Ready to explore Italy beyond the tourist hotspots? I’m here to share 10 of the most beautiful towns in Italy that are waiting to be explored.
Have you ever ventured beyond the well-trodden paths of Italy to discover its secret spots? I’ve had the chance to wander through some lesser-known towns across the country, and I’ve got to say, they’re seriously stunning. This guide is all about the prettiest towns in Italy that you’ve never heard of.
You know the usual suspects like Rome and Venice, right? Well, let me introduce you to places like Bobbio and Ascoli Piceno. These towns are the real deal—unspoiled, charming, and just as beautiful as the big names. I’m excited to show you why these places made such an impression on me.
Why trust my picks? Because I’ve actually spent time there, mingling with locals, enjoying the views, and soaking up the atmosphere.
Let’s dive into these gorgeous towns that have stayed with me long after my visits. Ready to discover some hidden gems in Italy?
Overview of Italy’s most beautiful towns
Italy is stacked with famous spots, but there’s a whole other world beyond places like Rome and Venice. If you’re curious about where else to explore, here’s a quick guide on what each of these lesser-known gems is best for:
- Best for foodies: Alberobello
- Best for beach lovers: Tropea
- Best for art and culture: Orvieto
- Best for nature: Cividale del Friuli
Eager to get started? Let’s kick off with Ascoli Piceno, where historic meets lively in the most enchanting way.
1. Ascoli Piceno
Let’s talk about Ascoli Piceno. It’s a town that absolutely deserves more limelight. Tucked away in Marche, about 200 km from Rome, this place caught my attention the first time I visited, and I think you’ll see why.
First off, the town is stunning, with architecture that makes you feel like you’ve stepped back in time. The main square, Piazza del Popolo, is one of the most elegant I’ve seen in Italy. It offers beautiful buildings and cafés where you can sit, have a coffee, and watch the world go by.
Then there’s the food. Oh, the olives! Ascoli is famous for its olive ascolane—fried olives with meat. Trust me, they’re a game-changer. Grab some at a local bar and thank me later.
If you’re up for a bit of culture, check out the museums and theaters. The town isn’t overwhelming, but it’s packed with history and charm. It’s easy to walk around, so you can explore at your own pace without missing out on anything.
So, if you’re plotting an Italian getaway, definitely pencil in Ascoli Piceno. It’s a town that offers a true slice of Italian life, without the usual crowds. Let’s just say, it’s a place that will stay with you.
2. Matera
Next on our list of the most beautiful towns in Italy is Matera. This town is something else—literally, it feels like stepping onto another planet with its ancient cave dwellings carved into limestone.
Matera is famous for these caves, called “Sassi.” They’re a whole network of homes, churches, and storerooms hewn right out of rock, and wandering through them is like walking through history. The vibe is surreal, and it’s clear why filmmakers often choose Matera as a backdrop for biblical and historical scenes.
The town itself perches on a rugged outcrop, overlooking a ravine, which means the views are spectacular. You’ll want to keep your camera ready at all times. And as the sun sets, the stone of the buildings catches the light and glows—it’s magical.
While you’re there, grab a seat at a local trattoria. Matera’s bread, Pane di Matera, is something to write home about. It’s dense, crusty, and perfect with just a drizzle of olive oil.
The nearest major city to Matera is Bari. It takes around 45 minutes to drive from Bari Airport to Matera, so it’s very conveniently located if you’re looking for a getaway near Puglia.
3. Alberobello
Alberobello is a must-see! This town is like something from a fairy tale with its trulli—those white, cone-roofed houses that look like they are out of a storybook.
What makes Alberobello stand out is how these unique buildings cluster together, creating an enchanting and almost mystical atmosphere. Walking through the narrow streets lined with trulli, you can’t help but feel a sense of wonder. It’s not every day you get to explore a place that looks like this!
If you visit, you’ve got to check out the local shops nestled inside some of the trulli. They sell everything from handcrafted souvenirs to local produce. It couldn’t be easier to take a piece of Alberobello home with you. Plus, the locals are just as charming as the scenery—always ready with a smile and a story.
Looking for a town that offers both a visual delight and a warm welcome? Alberobello is the spot. Trust me, it’s one of the coolest places I’ve visited in Europe.
4. Orvieto
One of the coolest cities in Italy, Orvieto is absolutely stunning. It’s built on a volcanic plateau, giving you this epic, sky-high view of the surrounding countryside. The vibe here is just as elevated as the setting.
The main attraction? The Duomo in Orvieto. It’s this massive, beautiful cathedral with a facade that’s decked out in mosaics that catch the light just right. Seriously, it’ll grab your attention from the moment you see it. Inside, it’s just as impressive, with frescoes that wrap around you and pull you into their stories.
Aside from the big church, the town itself is super charming. Just walking the streets, you’ll find cool little shops and places to grab a bite or a drink. Definitely try the Orvieto Classico wine—it’s a local favorite for a reason. Refreshing, with a hint of history in every sip.
Orvieto is genuinely one of those places that feels a bit magical, like a step out of time but still full of life. It’s ideal for anyone looking to soak up some history without the usual crowds.
5. Tropea
Tropea, tucked along the Calabrian coast, is a gem you won’t want to miss. It’s famed for its sheer cliffs that drop right into turquoise seas and some of the best beaches in Italy.
What makes Tropea special isn’t just its stunning seaside location, but also its old town charm. The streets brim with historic buildings that seem to whisper stories of the past. While you’re wandering these streets, make your way to the Norman Cathedral. It’s a spot that’s as beautiful as it is rich in history.
You can’t leave Tropea without tasting their sweet red onions, celebrated across Italy for their unique flavor. They’re perfect whether you’re cooking or just adding them fresh into a salad.
Tropea is conveniently located. It’s about an hour’s drive from Lamezia Terme, the nearest major city and transport hub. This makes it easily accessible for a weekend getaway or even a day trip if you’re staying in the region.
6. Cividale del Friuli
Have you ever heard of Cividale del Friuli? It’s this quaint little town in the northeast of Italy, right near the Slovenian border. Trust me, it’s a place that might just surprise you with its fascinating history and unique cultural blend.
Cividale has medieval charm, especially the Devil’s Bridge—yep, that’s the real name, and it’s as dramatic as it sounds, arching boldly over a rocky gorge. It’s a great spot for some photos or just to soak in the view.
The town also has a remarkable Lombard Temple, one of the most important examples of early medieval architecture in Italy. It’s quite a sight and gives you a real sense of the town’s historical depth.
Walking around Cividale, you’ll feel a mix of Italian and Slavic influences, not just in the architecture but also in the local food and festivals. It’s a wonderful place to explore if you enjoy diving into history and experiencing a place that’s a bit off the traditional tourist path.
7. Sulmona
If you’re hunting for non-touristy towns in Italy, Sulmona should definitely be on your radar. Located in the heart of the Abruzzo region, this town is a little slice of treasure.
Sulmona is probably best known for its colorful confetti—those sugared almonds that are a staple at Italian celebrations—but there’s so much more to it. The town offers stunning scenery of the Apennine Mountains. It’s perfect for some breathtaking photos or just a peaceful day out in nature.
One of my favorite places to visit in Sulmona is the Piazza Garibaldi. It’s a spacious square that hosts a lively market twice a week. It’s a fantastic place to mingle with locals, grab some fresh local produce, and really feel the pulse of the town.
Plus, Sulmona’s history is on full display with beautiful medieval and Renaissance buildings dotted around. It’s quiet, charming, and offers a glimpse into the everyday life of a typical Italian town, minus the crowds you’d find in more popular destinations.
8. Savoca
Looking to explore a place with a bit of cinematic fame? Savoca is your spot. Ever seen those iconic scenes from The Godfather? Many were filmed right here in this charming village in the hills of Sicily.
Walking through Savoca, it feels like time stands still. The narrow, winding streets and the old, weathered buildings are full of character. Make sure to stop by Bar Vitelli, which still looks just as it did in the movies. It’s a perfect place for sipping a coffee and soaking in the atmosphere.
What’s really cool about Savoca is its quiet, almost mystical vibe. It’s not overrun with tourists, which means you can enjoy a stroll without the hustle and bustle. The views from the village are spectacular, looking out over the valleys and toward the sea.
Savoca is conveniently located about 35 kilometers away from Messina, one of Sicily’s largest cities. This makes it an easy day trip if you’re staying in Messina or even from Taormina, which is even closer at just about 25 kilometers away.
The drive itself is quite scenic, winding through the hills and offering stunning views of the Sicilian landscape. It’s one of Italy’s most livable places, hands down.
9. Bobbio
Let me tell you about Bobbio, a small town that really deserves a spot on your travel list. Situated in the Trebbia Valley, Bobbio is picturesque with its medieval bridge, the Ponte Gobbo, also known as the Devil’s Bridge. It’s a quirky, uneven stone bridge that stretches across the Trebbia River and makes for some fantastic photos.
Bobbio is very historic, with an old abbey that dates back to the 600s. The town itself feels like a living museum, where you can wander through narrow streets lined with ancient buildings and really soak in the atmosphere.
What’s really great about Bobbio is that it’s calm and peaceful, far from the hustle of bigger tourist spots. It’s a place where you can slow down, enjoy a leisurely lunch, and just relax by the riverside.
Bobbio is well-positioned for a visit if you’re exploring Northern Italy. It’s located about 70 kilometers southeast of Piacenza, which makes it easily accessible for a day trip. If you’re coming from Milan, it’s about a 2-hour drive, around 110 kilometers away.
10. Pitigliano
Last up on our list of Italy’s most beautiful towns is Pitigliano. It’s this incredible place that looks like it’s straight out of a fantasy book, built right into a cliffside. The entire town is on a volcanic stone, giving it a striking appearance you won’t forget.
Pitigliano has this cool, old-world vibe with its deep history and narrow streets. It’s known for its Jewish heritage too, which is pretty unique in Italy. There’s an old synagogue that’s definitely worth a peek.
The town isn’t overrun by tourists, which is a huge plus. You can just wander around, enjoy the views from the cliff, and catch a sunset that lights up the valley—it’s unreal.
Pitigliano is in southern Tuscany, not too far from the more bustling areas. It’s about a 50-minute drive from Grosseto, which is the closest big city. And if you’re coming from Rome, it’s just under two hours away by car—perfect for a day trip or a quiet weekend away.
Frequently asked questions (FAQs) about the Italy’s prettiest towns & cities
Planning a trip to Italy? Our FAQs have got you covered! Learn everything you need to know about the most beautiful places in Italy.
What is the most picturesque town in Italy?
Manarola might just steal the title of the most picturesque town in Italy. It’s one of the Cinque Terre villages, famous for its vibrant, colorful houses perched along the rugged coastline.
What is the least touristy place in Italy?
Basilicata is unknown for visitors. It’s one of the least touristy places in Italy. This region offers a blend of beautiful landscapes, ancient towns like Matera, and miles of unspoiled beaches, providing a glimpse of Italy away from the crowds.
What is the most underrated city in Italy?
Lecce is definitely one of Italy’s most underrated cities. Located in the Puglia region, it’s the “Florence of the South” because of its baroque architecture. Lecce has a rich history, amazing food, and vibrant culture, yet it’s often overshadowed by more famous Italian cities.
What is the least visited city in Italy?
Cremona might be one of the least visited cities in Italy, yet it’s full of charm and history. It’s particularly famous for its violin-making heritage.
