The Standard Brussels Hotel Opening in May 2025

• The Standard, Brussels, will open in May 2025.
• The hotel takes up residence in a refurbished tower of the city’s World Trade Center.
• The new property will have 200 guest rooms and three restaurants and bars, including a rooftop bar with floor-to-ceiling windows and panoramic city views.

The Standard just keeps getting better. As hotel expansion stories go, it’s happening fast but not loose.

The brand, which was recently acquired by Hyatt, continues to roll out several hotels each year, and so far, each new property has excellent design, impressive restaurants and bars, and serves well travelers who are looking for both a familiar spot and a destination-immersed hotel.

Following the success of The Standard, London, and The Standard, Ibiza (pictured above), the hotel group’s next European outpost will be in a less-expected destination; The Standard, Brussels, will open in May.

“The people here are in search of something fun. They’re in search of something interesting and cool and different, and nothing close to The Standard exists in Brussels,” says Amar Lalvani, the president and creative director of Hyatt’s lifestyle group, in an interview with Travel + Leisure. “Brussels is less obvious, and it’s actually kind of personal because I used to live in Brussels.”

The Standard, Brussels, aims to stand out, bringing color, personality, and few great hangouts to the Belgian capital. The 200-room hotel will have three restaurants and bars, including the American-Belgian restaurant Double Standard, which will connect to a midcentury modern–style bar. On the top floor, 29 stories up, will be Lila29, a Spanish brasería and cocktail bar with floor-to-ceiling windows, outdoor seating, and panoramic city views.

“There’s a real lack, in my mind, of diversity of food experiences in Brussels,” Lalvani says. “To me, to shake up a town that I had lived in was an exciting challenge.”

While we don’t know too much about the design of the forthcoming property, The Standard set out a fresh blueprint for its European hotels with the opening of The Standard, London, in 2019.

“We looked really hard to find the perfect building. It looked like what The Standard should look like—this sort of 1974 brutalist architecture building,” Lalvani says about the brand’s London outpost. Then, they renovated it with some unconventional design choices, such as “windowless rooms, terraces with outdoor bathtubs, a red elevator on the outside of the building,” per Lalvani. “And people love that hotel, it was like a showpiece for The Standard.”

That’s the exact energy coming into Brussels. Belgian architecture stars Jaspers-Eyers Architects and Bernard Dubois Architects are crafting the space, which is part of a mixed-use development with apartments, offices, and soon, a hotel. In a tower of Brussels’ World Trade Center, the contemporary, steel-and-glass exterior is juxtaposed by the vibey, colorful interior. The rooms will have furniture made entirely in Europe and designed specifically for the hotel, set against ‘80s-inspired patterned carpets.

For the first time, the brand will also offer extended-stay suites with kitchenettes, living rooms, and work spaces.

“We can bring something that the city’s never seen,” Lalvani says.

The Standard, Brussels, will open in May, with more details to come. Nightly rates start from $220, and you can book your stay at standard.com.