The fantastical worlds of television and the “big screen” continue to captivate audiences worldwide. And with Gen Z and millennial travelers turning to pop culture and platforms like TikTok for trip inspiration, it’s hardly a surprise that “set jetting” and “fandom travel” — visiting real-world locations popularized by TV shows, films, or books — are among travel’s biggest trends.
A new study by travel insurance company Faye reveals the top “fandom” places that Gen Z and millennials dream of visiting. (Faye’s analysis also concluded that Gen Z and millennial travelers are willing to spend an average of $2,357 on these trips. )
Topping the list is Oahu’s Kualoa Ranch, a 4,000-acre nature preserve and working cattle ranch featured in the original Jurassic Park and Jurassic World films. This coveted location has proven to be a goldmine, reeling in more than $1 billion in visitor spending in 2022, according to the Hawaii Department of Business, Economic Development, and Tourism.
But a trip to Kualoa Ranch offers far more than just a glimpse of the iconic Jurassic Park set. Guests can gallop through dramatic landscapes on horseback, sail along the crystal waters of Kaneohe Bay, embark on a thrilling multi-passenger UTV tour, or zip line across the scenic Ka’a’awa Valley. For those struggling to choose just one activity, the “Best of Kualoa Experience” package offers a trio of 90-minute tours: the Hollywood Movie Sites Tour, the Jurassic Jungle Expedition, and the Kualoa Grown Tour, along with an all-you-can-eat buffet lunch.
Keahua Arboretum in Kauai, Hawaii, comes in a close second. This destination allows travelers to immerse themselves in the otherworldly landscapes depicted in the movie “Avatar.”
Rounding out the top five are New Zealand, where the “Lord of the Rings”‘ Middle Earth comes to life; Paris, which has several locations featured in the hit Netflix series Emily in Paris; and Albuquerque, which invites visitors to step into The Upside Down of Stranger Things.
To see the top nine trending destinations, visit withfaye.com.