COLORADO SPRINGS, Colo. – June 26, 2024 – This summer, the best cyclists in the world will compete in the Paris 2024 Olympic Games, and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will outfit the USA Cycling athletes.
USA Cycling is proud to debut the new Olympic team kit for the upcoming Paris Olympics. This year, the team will come together with the same kit design across all disciplines, uniting American cycling on the world’s largest stage.
“The unveiling of the kit marks a significant milestone in the team’s journey as they come together to represent the United States at the Paris 2024 Olympic Games,” said Jim Miller, Chief of Sports Performance at USA Cycling.
Brandon McNulty, and Taylor Knibb in the Paris 2024 Olympic Kit.
Collaboratively designed by USA Cycling and CUORE, the new kit incorporates the iconic white that debuted at the Tokyo 2020 Olympics. Designed with both innovation and performance in mind, the kit enables athletes to push their limits without compromising on comfort and optimizes cooling for the hot European summers. The custom detailing includes stars on the sides symbolizing the five disciplines that will be competing in the Olympics – Road, Mountain Bike, Track, BMX Racing, and BMX Freestyle.
With all the athletes wearing the same design in their unique gear, it brings together the new modern era of Olympic sports like BMX Racing, which debuted at Beijing 2008, and BMX Freestyle, introduced at Tokyo 2020, while still honoring its legacy with events such as Road, which have been included in the Olympic programming since the first modern Olympic Games at Athens 1896.
“CUORE of Switzerland is honored to support USA Cycling at every level of competition. The Paris kits represent our team’s dedication and commitment to excellence over the past few years,” stated Alex Diaz of CUORE of Switzerland. “The needs of the athletes are at the heart of every product decision we make. Collaborating closely with USA Cycling, we have developed products that deliver exceptional performance while prioritizing athlete comfort, empowering them to achieve their best results.”
CUORE of Switzerland has developed cutting-edge apparel designed to elevate the USA Cycling Olympic team. Utilizing advanced fabrics and design, the new Gold Speed Suit has been tested in the world’s best wind tunnel to achieve optimal performance. In a sport where victories are often decided by mere fractions of a second, CUORE’s state-of-the-art gear provides the USA Cycling team with a crucial competitive edge.
USA Cycling has announced the final teams who have been named to the Paris 2024 Olympics in Road, Mountain Bike, Track, BMX Racing, and BMX Freestyle.
Merchandise:
Our Olympic collection is live on our merchandise store, shop here.
CUORE also has an Olympic replica kit available for purchase, here.
USA Cycling Olympic Hub:
Stay up to date on all things Paris 2024, here.
For more information, contact Angelina Palermo at [email protected]
ABOUT CUORE (cuore.ch)
CUORE of Switzerland is dedicated to delivering truly unmatched flexibility and quality, combined with unparalleled customer service. With over three decades of established reputation for supplying custom apparel without compromise in fit, performance, or durability to teams, clubs, enterprises, and events, CUORE is the go-to choice for enthusiasts and pros alike. Cuore owns, operates, and manages two state-of-the-art fabrication facilities that enable them to create made-to-order, high-quality custom apparel that meets the rigorous demands of many of the most prestigious brands in the world.
ABOUT USA CYCLING (usacycling.org)
USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, gravel, BMX, and esports. USA Cycling’s mission is to grow participation and engagement with the sport of bicycle racing and achieve sustained international success across all cycling disciplines. USA Cycling supports cyclists of all levels and abilities, from those just beginning in the sport to international caliber athletes. The organization identifies, develops, and selects cyclists to represent the United States in international competition through the support of youth and interscholastic programs, amateur and grassroots bike racing events, athlete development programs, and operational support for cycling clubs, racing teams, and event organizers. USA Cycling has a membership of 80,000, sanctions over 2,500 events annually, and is a member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC).
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