Van Leeuwen Ice Cream Teams Up With Discover Puerto Rico for Special Flavor

Discover Puerto Rico and Van Leeuwen Ice Cream are coming together to give everyone a taste of island life.

Just in time for National Piña Colada Day, which falls on July 10, the destination marketing organization and ice cream brand have teamed up to celebrate with a special flavor with the help of Puerto Rican mixologist Roberto Berdecia and Don Q rum — and will be giving out free tastings in New York City this week.

“Bringing the vibrant flavors of Puerto Rico to the streets of New York City with this exclusive Piña Colada ice cream is a true celebration of our Island’s rich heritage and culture,” Leah Chandler, the CMO of Discover Puerto Rico, said in a statement shared with Travel + Leisure. “In collaboration with Van Leeuwen Ice Cream, we are thrilled to share a scoop of paradise, melding the legacy of Puerto Rico’s beloved cocktail with delicious creativity.”

If you live in New York City, or happen to be visiting on Wednesday, Discover Puerto Rico and Van Leeuwen Ice Cream will be driving around in their tricked-out ice cream truck, handing out free scoops of the Piña Colada flavor and even some sweet merch. The route includes a stop at Bryant Park between 11:00 p.m.-12:30 p.m., Union Square between 1:15 p.m.-2:45 p.m., and 787 Coffee at 204 W 10th St, between 4:00 p.m.-5:00 p.m.

Even if you aren’t around this week for a scoop, that’s okay, as pints of the new flavor will be available for purchase at most Van Leeuwen NYC locations while supplies last.